Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Julia Banim

Wagamama founder shares cheeky joke which inspired restaurant name - and what it means

As the original founder of Wagamama, restauranteur Alan Yau has enjoyed plenty of success, all while helping to change the UK foodie scene forever.

It hasn't all been plain sailing, however, and the name 'Wagamama' itself points to a real turning point in Yau's career - a time when he found inspiration in an unlikely place.

The 60-year-old multi-millionaire businessman had long dreamed of opening up a Chinese fast-food restaurant to rival the likes of McDonald's.

The problem was, he just couldn't figure out exactly how to speed up wok-based cooking, with Chinese dishes proving much more difficult to fast-track than your classic Big Mac.

Yau found fresh inspiration thanks to a young Japanese student (Bloomberg via Getty Images)

In an exclusive interview with The Sun, Yau recalled how he'd initially thought his hopes were dashed, but a remark from his sister's lodger turned his fortunes around.

According to Yau, the lodger - a 19-year-old student from Japan - told him how much she missed eating ramen back home, giving Yau a brain wave.

He explained: "Ramen had the same components of a burger. It was soup, noodles, and topping. I was blown away. I thought it was incredible and decided to follow through with turning it into a restaurant."

As a sweet tribute, Yau went on to name the chain after the affectionate nickname the student's pals would refer to her as on account of her middle-class upbringing - Wagamama, which mean 'spoilt'.

The lodger's pals had teasingly nicknamed her 'Wagamama' (Tribune News Service via Getty Images)
Wagamama first opened its doors in 1992 (Universal Images Group via Getty Images)

In 2017, the Mirror reported that the phrase 'Wagamama' roughly translates to 'self-indulgent', 'self-centered', 'selfish', and 'disobedient' in Japanese-to-English translation. In Japan, it will often be used to refer to a badly behaved child.

A Wagamama spokesman confirmed that the name had definitely been intended to mean 'naughty child' when it was first thought up, at the very beginning of Yau's astonishing success story.

Wagamama first opened its doors in 1992, and has since become a much-loved high-street staple. Just over 30 years on and the chain is said to be worth a cool £559 million, with 153 sites up and down the UK.

Do you have a food-related story to share? Email us at julia.banim@reachplc.com

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.