Voters have said they don't buy Rishi Sunak's "I'm from Yorkshire and I know the price of a pint of beer" act - and think his vast wealth make him "out of touch".
Brits told a focus group examining public views of the Prime Minister's wealth that it was "crazy" how rich he was.
Participants said Mr Sunak was a millionaire, his wife was a millionaire and that he's "got cash in all sorts of places".
One woman raised the time the PM asked a homeless man whether he worked in business as an example of how he is not "fit for purpose".
Luke Tryl, UK director at More in Common, which conducted the research, said the focus group revealed the sense the PM was "just too rich to be in touch" with voters.
He said: "There's another group who say, 'oh he's so wealthy, he must be in politics for the right reasons, he can't be bought'. But more people are likely to say that, 'actually he just can't relate to my life'."
In a clip shared by Mr Tryl, voters from Leigh, Greater Manchester, shared their views on the wealth of Mr Sunak, who became the first PM in history to be included in the Sunday Times Rich List last year.
One woman said: "I don't think he's fit for purpose in this role. I don't think he understands what people go through and that was shown when he went to a homeless shelter and actually asked the guy what he did for a living. Why?
"The guy is homeless, is not working. I don't understand. He's just out of touch with the people and he's far too rich for my liking."
A man added: "Rishi is... like the richest MP, do you know what I mean, he's a millionaire, his Mrs is a millionaire.
"He's got cash in all sorts of places. So it's kind of like, how is he going to start telling the average worker what's best for us? It's crazy."
Another woman said: "I agree he's quite out of touch. I feel like he was much better as a Chancellor than he is as a Prime Minister and I feel like there was a lot more support through Covid than there has been since he's come into the Prime Ministerial role."
"He is a billionaire, you know, he likes to proclaim 'I'm from Yorkshire and I know the price of a pint of beer' and things like that, but I'm not sure he does," another man said.
A third woman added: "Somebody that's grown up within the wealth that surrounds him, and always has done and probably always will do, he cannot possibly understand how it feels for somebody like me."
Mr Tryl also shared footage of people's views of Keir Starmer and explained that voters' tended to back the Labour leader because he was as a better option than Jeremy Corbyn.
Voters said they "don't hear enough" about Mr Starmer's politics and just see politicians "criticising each other".
"[From Keir Starmer, I'd like to hear] what he's actually going to do, I suppose, and I guess, closer to a general election, I'm sure he'll tell us more of that about how things are going to change," one man said.
"I think they (Labour) are in a great position or they should be in a great position because I do you think everyone is sick of what's happened over the last, you know, five or six years in the Tory party, but I don't think they've got themselves in a position really to attack it properly," he added
Another man said they didn't "know what it is he's going to bring to the party".
He added: "It's just a lot of accusations... I'd like to hear more about what the policies are going to be and what they're going to do to combat things that are going on."
Mr Sunak's vast wealth came under scrutiny again this week after he casually dismissed a £3billion tax loophole for the rich as "this non-dom thing".
At PMQs, Mr Starmer urged him to scrap his "beloved non-dom status" - a special tax status that Mr Sunak's wife has benefited from.
The PM flippantly described Labour's attack on the tax status as "this non-dom thing" in response.
Shadow Chancellor Rachel Reeves said Mr Sunak's casual phrasing showed "how little he appreciates the enormous tax burden he has put on working people", as she accused him of making a "political choice" not to scrap the status.
A scandal erupted last year after it emerged the PM's mega-rich wife Akshata Murthy, whose family business is estimated to be worth around £3.5billion, was registered as non-domiciled in the UK.
The non-dom status means an individual only has to pay tax on money earned in the UK but not on foreign income.
The classification is not illegal and can save an individual from paying UK tax on income from dividends from foreign investments, rental payments on property overseas or bank interest.
It sparked outrage especially as Mr Sunak - who was then-Chancellor - had just raised taxes for working people across the country though a 1.25% National Insurance hike.
The Sunak's made the Sunday Times Rich List for the first time last May with a joint £730m fortune.
The pair entered the list of the UK’s 250 richest people at number 222 - mostly driven by Ms Murty’s £690m stake in Infosys, founded by her father.
The PM's wife is unafraid to flaunt her wealth during the cost of living crisis.
She was spotted wearing a pair of £645 Gucci shoes adorned with gold buckles in the shape of the designer brand's logo as she posed for pictures holding a Vote Conservative sign ahead of local elections next week, the Mirror revealed today.
During his failed Tory leadership bid last summer, Mr Sunak raised eyebrows when he wore £490 Prada suede shoes on a visit to a building site at Teesside Freeport.
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