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The Guardian - UK
The Guardian - UK
Business
Monkey

Virgin Media's cheesy ad campaign

Virgin Media cheese
Virgin Media's billboard made of cheese.

Has there been a bit of a pong around Covent Garden today? Monkey only asks because those crazy kids at Virgin Media put up a billboard to launch their new Speedy Gonzalez superfast broadcast advertising campaign – made entirely of cheese. See what they did there? Speedy/superfast broadband... he's a mouse... mice like... oh, forget it. And we're not talking just one type of cheese here, but 10. Ten! In no particular order: Shropshire Blue, Cheshire, Lancashire, Cheddar (mild, medium and mature), Chilli Cheddar, Double Gloucester, Red Leicester and Wensleydale. Virgin's handy factsheet informs Monkey that cheddar is the best cheese for sculpting as it's the most pliable. Mild cheddar is particularly useful – less crumbly, see. Oh, and the billboard took eight days to craft with the team of sculptors working in a chilled studio. They must be crackers.

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