Customers of Virgin Media have been alerted to a price hike that is to come into play as of March 1.
A host of Virgin broadband, TV and phone clients will be impacted by the rise in pricing, with average prices expected to jump by £4.70 a month and £56.40 per year.
Customers have been told to contact the company by February 15 in order to turn down the costs.
Those unhappy with the rise in prices are able to leave the service for free due to this hike as unlike other providers, they do not have yearly price increases built into their contracts.
Virgin explained the increase was down to rising costs and an increase in customers using their services, according to the Daily Record.
There are reportedly other ways to score a discount.
If you call and ask for a lower price, MoneySavingExpert.com reported, Virgin cable customers can get automated discounts, but subscribers to other services can give it a shot too.
This is Virgin's second annual price hike in two years.
A Virgin Media spokesperson said: "While we recognise a price change is never welcome, with rising costs and our customers using their services more than ever, we are reviewing our pricing to fuel further investment in our network and services, both now and in the future.
"We're committed to providing brilliant services and excellent overall value, and consistently give our customers more for their money than anyone else."
