Virgin Media customers have been warned about a price hike coming into effect on March 1.
Scores of Virgin broadband, TV and phone package customers will be affected by the price increase, averaging an additional £56.40 per year or about £4.70 a month.
If that's not in the cards for you, customers can turn down the increased costs if they contact Virgin Media by February 15.
Customers can cancel their service for free and switch providers, because unlike other companies, Virgin doesn't include yearly price rises in their contracts.
Virgin explained the increase was down to rising costs and an increase in customers using their services.
There are reportedly other ways to score a discount.
If you call and ask for a lower price, MoneySavingExpert.com reported, Virgin cable customers can get automated discounts, but subscribers to other services can give it a shot too.
This is Virgin's second annual price hike in two years.
A Virgin Media spokesperson said: "While we recognise a price change is never welcome, with rising costs and our customers using their services more than ever, we are reviewing our pricing to fuel further investment in our network and services, both now and in the future.
"We're committed to providing brilliant services and excellent overall value, and consistently give our customers more for their money than anyone else."
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