Video game voice actors and motion-capture performers have initiated a strike due to failed labor contract negotiations concerning AI-related protections for workers, resulting in a work stoppage in Hollywood. The strike, called by SAG-AFTRA, affects the Interactive Media Agreement covering videogame performers, effective July 26.
The decision to strike follows extensive negotiations with major videogame companies such as Activision Productions, Electronic Arts, Epic Games, Take-Two Interactive, Disney Character Voices, and Warner Bros Discovery’s WB Games. The Interactive Media Agreement, which expired in November 2022, was being extended monthly during the discussions.
SAG-AFTRA stated that while agreements were reached on many important issues for its members, employers have refused to clearly commit, in enforceable language, to safeguarding all performers covered by the contract in AI-related matters.
Aside from AI protections, key concerns in the contract negotiations for videogame performers include higher pay, medical treatment, and breaks for motion-capture performers. SAG-AFTRA is advocating for wage increases for videogame performers, citing that their pay has not kept pace with inflation. Additionally, the union is pushing for enhanced protections for motion-capture performers who assist game developers in creating character movements by wearing markers or sensors on their skin or body suits.
In response to the strike, a spokesperson for the videogame producers party to the Interactive Media Agreement expressed disappointment, stating that they were close to reaching a deal and are prepared to resume negotiations. The producers claim that common ground has been found on 24 out of 25 proposals, including significant wage increases and additional safety provisions. The offer presented to SAG-AFTRA includes AI protections that mandate consent and fair compensation for all performers under the Interactive Media Agreement.
