It happens to the best of us - you'll walk into a room and forget why, open up the fridge to stare blankly at the contents, or completely misplace the name of your colleague who just happens to be waving cheerfully at you in Tesco.
But Victoria Beckham somehow manages to forget an entire boob job she had several years ago, when she appears on This Morning today.
Speaking about her debut makeup range, Victoria is asked if she's ever considered having a nip or a tuck - and her answer may baffle some longstanding fans.
"I haven't been tempted by a cosmetic procedure, but never say never," she says confidently as she talks about the secrets to her youthful look.
But of course, Posh Spice has already been under the knife, having admitted in 2017 that the rumours about her surgically enhanced breasts were true.
Speculation about her undergoing a boob job started heating up in the late 1990s, when Victoria married husband David Beckham and started their family of four with him.
But the singer-turned-fashion designer continued denying that she'd had surgery, despite being papped with bigger boobs.
In the mid-2000s, Victoria dropped a hint that she'd had a boob job but had had the breast implants removed.
During an interview with Allure magazine in 2014, VB joked over a picture of herself with bigger boobs: "I don't have them any more. I think I may have purchased them."
She added: "Or they got removed, one or the other."
When pressed on whether she had taken the implants out, VB said: "Yeah."
Finally, two years ago Victoria admitted that she'd had the surgery to boost her bust.
In an open letter to her 18-year-old self published in Vogue, Victoria wrote: "I should probably say, don't mess with your boobs.
"All those years I denied it – stupid. A sign of insecurity. Just celebrate what you've got."
Victoria, who last year celebrated 10 years of her eponymous fashion brand, admitted she has to fend off husband David from using her products.
"David one hundred percent steals my beauty products. We share beauty products," she tells This Morning.
And her eight-year-old daughter Harper isn't averse to playing around with her mum's makeup kit either.
"Harper’s really girly so we do enjoy makeup at home," Victoria adds.
"I mean, she wouldn't go out of the house with makeup on obviously, but I think it’s a really nice thing you can do with your daughter, you know. Play with make up and have fun."
*This Morning airs weekdays at 10.30am on ITV
