Vice President Kamala Harris’ campaign recently unveiled a new television advertisement highlighting her dedication to border security. The ad aims to address a perceived vulnerability on this issue, which Republicans have been targeting in their criticisms.
The ad emphasizes Harris’ background as a former border state prosecutor, showcasing images of border fencing and law enforcement. It carries the tagline, “Fixing the border is tough. So is Kamala Harris.”
The advertisement highlights Harris’ past efforts in combating drug cartels and prosecuting gang members involved in smuggling weapons and drugs across the border. It also mentions her support for a stringent border control bill during her tenure as vice president. The ad further outlines her plans to increase the number of border agents and intensify efforts against fentanyl and human trafficking if she becomes president.
This shift towards immigration-related messaging represents a departure from previous campaign themes centered around Harris’ biography and accomplishments. However, it still draws on her law enforcement background as a former attorney general, a facet that has consistently been highlighted.
The decision to focus on border security and underscore Harris’ law enforcement experience is a strategic response to ongoing Republican critiques regarding immigration and crime. Recent data reveals that the majority of Republican ads in the presidential race have referenced immigration, with a significant portion also touching on crime. This emphasis on these issues underscores their importance in the current political landscape.
