Vice President Kamala Harris recently made three TikTok appearances in Chicago alongside creators who were part of the Democratic National Convention. This move is part of the Democrats' strategy for the 2024 elections, aiming to connect with voters, especially the younger demographic, who rely on social media for news.
One of the creators, Vidya Gopalan, with 3.4 million followers on her TikTok account, engaged with Harris in videos discussing their shared Indian heritage. Harris fondly recalled her childhood memories of visiting India with her grandfather, emphasizing the values of democracy that he instilled in her.
In one video, Harris shared how her grandfather's conversations about democracy had a profound impact on her, despite her young age at the time. Gopalan also asked Harris about her favorite Chicago delicacy, to which the vice president revealed her love for the Italian beef sandwich.
While Gopalan typically posts non-political content related to family, shopping, and food, her collaboration with Harris signifies the campaign's attempt to leverage her significant following. The first video featuring Harris has already garnered over 1.2 million views, indicating a positive response from viewers.
The campaign plans to release more videos in the coming days, further utilizing social media platforms to engage with a broader audience. By partnering with popular creators like Gopalan, the Democrats aim to increase their visibility and connect with voters in innovative ways.
