Very has left some shoppers and telly lovers perplexed after releasing a Christmas advert in October.
The clip begins with an actress saying: " Christmas isn't just one day, it's lots of days." It goes on to show a man furiously pumping up an inflatable Santa in the garden.
It shows a woman chilling on a sun lounger, surrounded by snow and Christmas decorations as she browses on her phone wearing her winter woolies to keep warm. The ad features a mother who is celebrating Christmas early in the form of 'early Christmas, work Christmas, birthday Christmas and kid-free Christmas'.
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While the 40-second video may make some feel all warm and fuzzy as they become excited for the festive season, others are not so impressed. After the advert aired, shoppers took to Twitter to moan about Very "breaking rules" by releasing the ad "too early".
Sarah said: "I'm all for Christmas ads, but even I thought that was a bit early, Very." Another user added: "Dear Very -there is a rule -Halloween ideally bonfire night, then only then Christmas ads -Thank you."
Carole said: "Agh just seen my first Christmas ad on TV! Too early? I think so #Christmas #Very". Meanwhile, Mark said: "October 10: Thanks to Very, I’ve just seen my first Christmas TV ad, with obligatory Roy Wood’s ‘I Wish It Could Be Christmas Every Day’. At this rate it will be. Ghastly."
The advert was officially released on YouTube on October 7.
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