When Versace introduced its Spring 2025 collection, it proclaimed the focus revolved around joyful dressing. According to Donatella Versace, "When there is so much darkness in the world—with this collection, I wanted to bring color, light, optimism and joy—we have never needed it more!" The pieces are designed to come together for a lighter, fresher wardrobe that anyone can make their own. Now Versace's Spring 2025 campaign is out and it continues the discussion by championing individuality as an attitude.
Mona Tougaard, Loli Bahia and Jacqui Hooper model all of the different ways to style the collection so it reflects your personality. Photographed by Mert Alas and Marcus Piggott, the ads feature eclectic ensembles that combine contrasting prints and somewhat contradictory accessories. Reinforcing the "I woke up like this" notion, the idea is to encourage experimentation and the desire to be your most authentic self.
Check out the Versace Spring 2025 campaign on the brand's Instagram.
