Vernon Kay appeared to make a rather obvious dig at his This Morning co-host Rochelle Humes during Friday's show.
The ITV duo invited Gyles Brandreth and Sonia Sodha into the studio to discuss the latest headlines, and it wasn't long until the conversation turned to Britney Spears.
Britney took to Instagram overnight to respond to her son Jayden's comments about her in a recent interview.
Jayden, 15, has opened up in a number of chats this week and spoke about potentially building bridges in their relationship, while also criticising his pop star mum for her near-naked social media posts.
Referring to the latest headline, father-of-two Vernon said: Her sons have come out now to speak... now this one, erm it kind of, how do I put it?"
He then turned to Rochelle and put his arm out and added: "Before stopping talking Rochelle!" in a clear dig at her interrupting him in previous chats.
The mother-of-three laughed awkwardly as Vernon continued: "Errrr it really winds me up a little bit that her boys have been put in front of the camera with their father Kevin Federline.
"And I personally think that because they're so young, they shouldn't really be involved in the mix in private goings on within their four walls."
This Morning viewers had already accused Rochelle of interrupting Vernon on several occasions.
Taking to Twitter, one person wrote: "@rochellehumes talking over @vernonkay on @thismorning so rude, Vernon couldn’t get a word in edge ways he was trying to talk to Idris and she talked over him why is she a presenter she is rubbish? #ThisMorning."
Another person observed: "Vernon's face when his co-presenter interrupts and talks over him. #ThisMorning."
A third tweeted: "#THISMORNING tell Rochelle to stop interrupting, over talking and gabbaling on. Along with constantly looking in the monitor. Please please. Vernon is Ace."
This Morning airs weekdays at 10am on ITV and ITV Hub.
