The most aggressive bundler in the bundling business is at it again.
Verizon is offering subscribers to its wireless and home internet products a year free of Netflix Premium, which retails for $22.99 a month, if they also sign up and pay for a year of Peacock Premium ($7.99 a month).
Peacock Premium offers subscribers the ability to have four streams going at once (vs. just two for Netflix’s most-popular $15.49-a-month “Standard” plan). It delivers select content in 4K, which is unavailable in other Netflix tiers. And it doesn’t require users to watch commercials.
A year free of Premium breaks down to $275.88.
Verizon has been the most aggressive user of bundled-service promotions in the consumer wireless business, having previously packaged the $6.99 Netflix Basic with Ads with the $9.99-a-month ad-supported Max for $10 a month. It also packaged Netflix Premium with Starz Play last year.
Last month, Verizon extended the bundling opportunities available to “myPlan” customers on the unlimited wireless side to its Fios and fixed-wireless home internet customers, introducing the new “myHome” perks package.
