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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Golfweek

USGA has elevated the fan experience since the 88th U.S. Open

Much has changed since The Country Club in Brookline, Massachusetts, last held a U.S. Open in 1988. Players have grown stronger, championship courses have been stretched and the competitive fields have become even deeper.

Things have changed for fans, too. When Curtis Strange recovered with a stellar bunker shot on the 72nd hole to force a playoff against Nick Faldo, which Strange won the next day in his first of back-to-back U.S. Open titles, there was no worldwide internet connectivity, no streaming apps, not even cell phones on the course.

The U.S. Golf Association has in recent years partnered with Cisco to improve all that. In this video, USGA managing director of digital media and ticketing Amanda Weiner shares some of the innovations that will boost the fan experience both at this year’s U.S. Open at The Country Club and for viewers watching on tv or streaming devices.

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