New Delhi: The Delhi High Court on Friday passed an interim order restraining unauthorised use of legendary actor Amitabh Bachchan's voice, image or any other trait exclusively identifiable with him by any individual.
The court's order came on a lawsuit by the veteran actor alleging exploitation of his “publicity rights as a celebrity” by several individuals, including the persons behind a “KBC lottery”.
Bachchan is the host of popular TV game show Kaun Banega Crorepati (KBC).
The court also directed the Ministry of Electronics and Information Technology, and telecom service providers, to remove flagged content
"It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements," Justice Navin Chawla said, noting that the actor "is aggrieved" by those using his celebrity status to promote their goods and services without his permission.
The mega star Amitabh Bachchan had approached the court with a petition "against the world at large" seeking to protect his "name, image, voice, and personality attributes".
Appearing for Bachchan, Advocate Harish Salve said, "I am just giving a flavour of what is going on. Someone is making t-shirts and started putting his face on them. Someone is selling his poster. Someone has gone and registered a domain name… This is why we have come." (Agencies)
