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France 24

Julia SIEGER

US firm Cox Media accused of listening to private conversations to help push targeted ads

Julia Sieger Science 404 Media Cox Media Group FRANCE 24 France

SCIENCE © FRANCE 24

In this Science segment we tell you about how new revelations by the investigative website 404 Media are set to affect the world of digital advertising. The American company Cox Media Group has privately admitted to developing an "active listening" software to eavesdrop on users' private conversations to better target consumers. FRANCE 24's Julia Sieger tells us more.

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