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Liverpool Echo
Liverpool Echo
Entertainment
Phoebe Barton

US brand opening 'first ever UK store' in Cheshire Oaks

A clothing brand that’s “dominated” the States has chosen Cheshire Oaks as the location for its first UK store.

U.S. Polo Assn. is considered an “American icon” which was first created in 1890 and is the official clothing supplier of the United States Polo Association. The retailer sells collections that represent “the heritage story of the brand” but in a contemporary way.

The new Cheshire Oaks store, which is set over 2,000 sq. ft., will house the latest menswear and womenswear collections from the brand. Pieces available at U.S. Polo Assn. include hoodies, sweatshirts, polo shirts, swimwear, jackets and much more.

READ MORE: River Island store in Liverpool reopens with a new look

The U.S. Polo Assn. store will have the brand’s signature stripe detailing, "aspirational" imagery, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world's "most exciting" polo games. New product deliveries will arrive at the store each week, ensuring customers have fresh options.

The new U.S. Polo Assn. store in Cheshire Oaks. (Carl Sukonik/The Vain Photography)

The brand joins many big labels which are already based at the designer outlet. This includes Fred Perry, Superdry, Jack Wills and Lacoste, where customers can save up to 60% on clothing, footwear and more.

The new U.S. Polo Assn. store's opening day takes place on Wednesday, April 20. Cheshire Oaks can be found at Kinsey Road, Ellesmere Port, CH65 9JJ.

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