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Benzinga
Benzinga
Business
Anusuya Lahiri

Universal Music Label Snaps Bored Ape NFT

Bored Apes Discord Jimmy Fallon Justin Bieber Mark Cuban NBA Steph Curry Universal Music Group
  • Universal Music Group NV (OTC: UMGNF) Web3 label purchased Bored Ape #5537 for $0.36 million, Reuters reports.
  • Bored Ape is a female character now known as Manager Noët All, to lead the group it founded in November called Kingship.
  • Kingship, which exists solely in digital form, will have its website and presence on messaging platform Discord and will eventually produce new music and give virtual performances in the metaverse.
  • Like Manager Noët All, all the band members are NFTs, three Bored Apes, and a Mutant Ape, on loan from collector Jim McNelis.
  • Bored Apes have become a status symbol for celebrities, with investors including "The Tonight Show" host Jimmy Fallon, pop star Justin Bieber, NBA superstar Steph Curry and billionaire investor Mark Cuban.
  • Price Action: UMGNF traded at $24.50 on the last check Friday.
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