In a surprising twist during Thursday’s live broadcast of ITV’s flagship morning program, This Morning, an unanticipated “breaking news” segment abruptly interrupted the regular flow of the show. Presenters Cat Deeley and Ben Shephard were in the middle of their segment when the program suddenly cut away to a special update led by Jeff Brazier, a familiar face on the show known for his competition results announcements.
The disruption occurred unexpectedly as the live broadcast was underway. Without warning, the camera shifted to Jeff Brazier, who was seated at his desk promoting the Weekly Winners competition. Brazier quickly took charge of the situation and signalled that the regular presenters should momentarily step aside for the special news coverage.
In a lighthearted yet striking manner, he addressed the interruption, stating: “I think you look a little bit thirsty, I’m going to send you off for a drink while we have some breaking news, everyone!” The remark left both Cat and Ben visibly surprised, as the normally seamless flow of the program was temporarily derailed, reported by the Mirror.
Not stopping there, Brazier continued by declaring: “I’m taking over because – we’ve referenced him already in the winners’ circle – Craig from Tyne and Wear, are you there?!”
This announcement signaled the start of a live phone conversation with Craig, the previous winner of one of This Morning’s competitions. During the call, Craig unveiled his remarkable £200,000 win, sharing that his newfound fortune would be used to secure his daughters’ future weddings, invest in a new work van, and fund some much-needed home extensions. The revelation of such a significant cash prize added an extra element of drama and excitement to the morning’s proceedings.
After this brief yet captivating interlude, the show quickly returned to its scheduled format. Cat Deeley and Ben Shephard resumed their hosting duties, smoothly transitioning into the next segment of the program. According to reports from the Express, the remainder of the broadcast maintained its usual dynamic and varied content. The pair shifted focus to discussing the latest fashion trends, engaging viewers with insights and style tips.
The program later opened up the phone lines to answer calls from viewers who were eager to share their thoughts on the unexpected impact of their pet dogs on their love lives. In another highlight of Thursday’s episode, an emotional interview was featured with Kate Cassidy, the girlfriend of the late One Direction member Liam Payne. Cassidy’s candid discussion provided a poignant counterbalance to the earlier light-hearted yet dramatic competition update.
Thursday’s edition of This Morning proved to be an eventful broadcast, marked by an unplanned interruption that momentarily shifted the focus to an extraordinary competition win before seamlessly returning to the show’s broad mix of lifestyle, entertainment, and human interest stories.
