Ulrika Jonsson has explained the meaning behind her 13 tattoos including cheeky red devil she had inked on on her bum.
The telly presenter, 52, recently got four new inkings in one day and has called her collection a "celebration of life".
She says her tattoos all have special meanings and the devil design on her bum came after she was outed for cheating on her first husband John Turnbull.
In her column for The Sun, she explained: "I felt nothing but guilt and remorse for my actions but as they were self-inflicted I couldn’t find an ounce of self-pity...
"I felt bad and wicked, like Public Enemy No1.
"I was forced to choose an image out of any number of laminated books on display and an angry devil screamed out at me — he represented just what I felt.
"I’d done something terrible to my husband and I felt hated by everyone, but most of all by myself. I was the devil."
Her second tattoo was three crowns on her ankle which is the Swedish National Emblem and was a tribute to her late dad.
Ulrika also has a reminder of her third husband Brian Monet, with his nickname, Jen2, inked on her right arm.
Another ex symbolised with a heart is her former boyfriend Marcus Kempen, the father of her daughter Bo, and she admits the tattoo looks like "the entrance of a woman’s honeymoon passage".
She also has her children's initials on her skin, as well as a large image of a bulldog in an apron.
Ulrika revealed the dog represents her love of the breed and her passion for cooking.
She also has the symbol of her star sign, Leo, on her wedding finger as well as words in Morse code that's a a secret message cooked up with her best friend.
Ulrika also has a tattoo in a rude place that she only explains to her intimate partners, as well as a paw print tribute to her dog Dexter.
The collection of 13 also includes Feminist spelled phonetically on her left arm as well as a tribute to her dad on her collarbone.
The word Mamma inked on her foot represents her own journey in motherhood.
