Ulrika Jonsson has called Alexandra Burke 'attention seeking' for choosing to keep her baby's name and gender a secret.
Alexandra, 34, recently appeared on Loose Women three months after giving birth to her first child with her footballer beau Darren Randolph, 35.
However, Ulrika - who worked with her on SAS: Who Dares Wins - wasn't impressed with the X Factor star's decision to keep her baby's identity private.
The 55-year-old said she 'couldn't wrap her head around' Alexandra's reasoning.
"Announcing you’re pregnant and then shutting the door of access to your life for those who have hitherto cared about your journey, supported you or are just plain nosey, isn’t on," she said.
Writing in her column for The Sun, she added: "For me, it attracts far more attention than leaving the door ajar and letting people know you’ve had a girl or a boy.
"Maybe that was the point, says the cynic in me."
Mirror have contacted Alexandra's representatives for comment.
During Alexandra's appearance on Loose Women, she was quizzed on the reason why she's keeping things private.
She explained that, while she had chosen to be in the spotlight by taking part in the ITV talent show back in 2008, her family hadn't and said that the impact of her fame on them had been "hard".
"I come from X Factor and I'm very grateful for the platform," she said. "In the process of being who I am [...] the impact on them is hard."
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As she began to cry, Alexandra said: "They never asked for it, I asked for it... I want to protect the baby as much as I can."
She continued that she would let her child decide when they were older whether they wanted to join her in the spotlight.
Earlier on the show, she said that her life had completely changed after becoming a mother for the first time.
Alexandra told the panellists: "Oh life has changed! Sleep is a thing of the past. I've never felt so content in my life and I've never known love like this. It's overwhelming and I don't know how to put it into worlds... I'm so happy."
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