UFC CEO Dana White has been making headlines with his ambitious plans for the upcoming UFC 306 pay-per-view event at The Sphere in Las Vegas. Despite White's bold promises of an unparalleled experience, ticket sales for the September 14 fight card have not met expectations.
One factor contributing to the sluggish ticket sales could be the competition from the Canelo Alvarez vs. Edgar Berlanga boxing card scheduled at the MGM Grand on the same night. Additionally, the higher-than-usual ticket prices for UFC 306 may be deterring some fans from attending the event labeled as Noche UFC.
White has expressed confidence in the event, stating that it will be a groundbreaking spectacle unlike anything seen before in sports. With a team of industry experts and a substantial investment of $17 million, White aims to deliver an unforgettable experience for fans both in the arena and on television.
UFC 306 will feature two title fights, with UFC bantamweight champion Sean O'Malley facing Merab Dvalishvili in the main event, and UFC women's flyweight champion Alexa Grasso defending her title against former champion Valentina Shevchenko in the co-main event.
Despite the high ticket prices ranging from $757.50 to $8,807.50, White anticipates a gate revenue of $25-27 million for the event. The addition of a partner from the Saudi General Entertainment Authority underscores the global appeal of UFC 306.
As fans eagerly await the event, White's emphasis on delivering a one-of-a-kind experience raises expectations for what is to come. With a few months left to prepare, the UFC's production team is poised to meet the challenge and create a memorable event at The Sphere.
