UEFA president Aleksander Ceferin has admitted there is potential for Champions League games to be staged in the United States from 2026 onwards.
This year's showpiece fixture will be staged in the Turkish city of Istanbul, the home of Liverpool's famous 2005 win versus AC Milan, before being held in London in 2024 and Munich in 2025.
Locations from 2026 and beyond are yet to be decided, though Ceferin has refused to rule out the idea of bringing the Champions League to America amid their co-hosting of the next World Cup and rising popularity in the sport within the country.
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'It is possible," said Ceferin of the concept on the Men in Blazers podcast. "We started to discuss about that, but then one year it is the World Cup, 2024 is Euro, this year is Istanbul, '24 in London, '25 in Munich. And after that let's see. It's possible, it's possible."
"Football is extremely popular in United States these days," he added. "Americans are willing to pay this amount (gestures high with hand) for the best and nothing for the less. So they will follow European football as basketball lovers in Europe follow NBA.
"It's a very important, promising market for the future. The thing is that we are selling rights very well. Sponsorship is so-so for now from the U.S., but here (in US) commercialization is completely different than in Europe. They [Americans] are much more talented for that than us [Europeans].
"Fans will still think in a way, these b****ds in Switzerland, it's all about money, and I repeat thousand times, we redistribute 97% of the money. Of course our revenues are huge. I would love them to be much, much bigger than now.
"What shocked me actually is that our Euro (2020) finals, Europe national team finals, was watched by more people in United States than NBA Finals. What shocked me is that 30 matches of the Euros, every match viewership was a Super Bowl viewership. So I think we are doing well."
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