![](https://cdn.benzinga.com/files/imagecache/2048x1536xUP/images/story/2012/aaconsumerv3_2616.png)
- UBS analyst Kunal Madhukar upgraded MYT Netherlands Parent BV (NYSE:MYTE) (Mytheresa) to Buy from Neutral.
- Madhukar said he is optimistic about the company's strategy of growth with solid margins as well as its compelling valuation.
- He noted several reasons why the stock remained under the radar, including investor apathy towards eCommerce and small market cap.
- The analyst added that the Q3 results in May and guidance for the June quarter should be a catalyst.
- Price Action: MYTE shares are trading higher by 3.64% at $11.26 on the last check Thursday.