Tyson Fury has admitted his recent row with Conor McGregor on Twitter was a "bit of a publicity stunt".
WBC heavyweight champion Fury and UFC star McGregor engaged in a back and forth during Super Bowl weekend, but the Brit has played down the seriousness of their argument.
"Bit of a publicity stunt. Super Bowl weekend, all eyes on us," Fury told reporters at the press conference for his fight with Dillian Whyte.
"Beef? Man's 10 stone [I'm] 20 stone behave yourselves, only beef we would have is me eating him in a beef sandwich."
Their spat came about after Fury replied to a picture of McGregor's longtime UFC rival Khabib Nurmagomedov, with Fury praising the Russian for retiring undefeated.
His tweet appeared to rile up McGregor as the Irishman brought slammed Fury for not backing up the father of teammate Billy Joe Saunders in a scuffle that took place at his son's fight with Canelo Alvarez.
"Yup the Joyces. Big Joe! U bottled it with Billy joe Da, what were you doing there ? U Left him, Versace t*** U. Done. Nothing," McGregor wrote to the heavyweight champion.
Fury then brought up an incident in 2020 that saw McGregor charged with assault for punching an elderly man at a Dublin pub.
"Come back when u win a fight mush," he said. "And the difference in me and you is I don’t get myself in trouble and people actually like me, you're just a bully who hit old man."
He also mocked McGregor's submission losses against Nate Diaz and Khabib Nurmagomedov by stating he had " done more tapping than MJ's old dance shoes."
The argument fizzled out when McGregor replied with an old video of Fury praising his status in MMA.
"Conor McGregor is MMA, isn't he? That's it. I couldn't name you three more fighters in MMA, I just couldn't," Fury said in the video.
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Upon seeing the clip, McGregor said: "It’s all good, we forget it. Fair play Tyson. God bless ya mate."
Fury is preparing to make the second defence of his WBC title against mandatory challenger White on April 23 at The O2 arena.
'The Gypsy King' hasn't fought in the UK in four years and has promised to beat Whyte even with one hand tied behind his back.
McGregor's fighting future is up in the air after he suffered a horror leg break in his UFC 264 trilogy with Dustin Poirier last July.
The Irishman was expected make his octagon return this summer, but UFC boss Dana White thinks his return could be delayed.