Two-time heavyweight champion of the world Tyson Fury is to sponsor the home and away playing shorts of Morecambe FC for the 2022/23 Sky Bet League One season.
The initial deal will see his Gypsy King brand featuring on the home and away playing shorts.
The club added that a further announcement to be made at a later date, that will see the Gypsy King band extend its partnership.
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Head of commercial Martin Thomas said: "We have a great relationship with Tyson and are proud to wear his Gypsy King band on the first-team shorts for the forthcoming campaign.
"Tyson is a fantastic ambassador for the Morecambe area and it's fantastic to have him onboard. Tyson is one of the most recognisable names in the world of sport, and will bring worldwide recognition club.
"He will join a ever-growing list of commercial partners, alongside both local and national brands as well as local businesses the club have signed in recent seasons.
"We now have a huge reach across the globe, with further presence on a worldwide stage due to this partnership."
Tyson Fury added: "I love the Morecambe area and it is a pleasure to be able to support my local club."
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