The famous blue ticks that prove you have a verified account will now cost money after a dramatic change from Twitter. New owner Elon Musk announced the radical shake-up back in March and today is officially the last day that social media users will get the useful feature without paying a price.
“Final date for removing legacy Blue checks is 4/20," Musk confirmed via his Twitter account.
It means from tomorrow, April 21, those wanting to continue having an iconic blue tick will need to fork out up to £11 per month for a Twitter Blue account.
This premium service not only features that tick but users also get other functionality including being able to edit tweets and post longer messages.
Those signing up will also see fewer adverts and can format their tweets with things such as bold and italicised text.
The radical and somewhat unpopular move is part of Musk's plan to boost revenue from subscriptions.
If you can't see the poll, click here
Since buying Twitter for $44bn (£38bn) the billionaire has been trying to turn the social media site's fortunes around.
He has cut the firm's workforce from 8,000 people to just 1,500 and is now hoping that the focus on subscriptions will bring in added revenue.
Musk's announcement got a mixed response as some fans supported the move but most users are against the new Twitter Blue as it will make it harder to tell which accounts are legitimate.
Twitter has always used a verification process to prevent people from impersonating celebrities, companies, and other public figures online. This blue checkmark identified the account as the official one for that particular person or brand, be it Adele or Aldi - you knew they were real.
If you've enjoyed your free blue tick you've only got a few hours left before you'll need to pay.
