Twitter CEO Yaccarino Touts Musk’s View Limits As Important Big Move

A man looking at the Twitter website, the American social media company, on his phone on JULY 4, 2023, in Zurich, Switzerland. Twitter CEO, Linda Yaccarino recently defended the social media's giant's decision to limit the amount of daily posts users can view. PHOTO BY JOAN CROS/GETTY IMAGES

Linda Yaccarino, who succeeded Elon Musk as Twitter CEO, has stepped forward to defend the platform’s controversial decision to temporarily limit the number of tweets users can read daily. 

 Yaccarino took to Twitter and addressed the backlash the platform has received since introducing the temporary cap on the number of tweets users can read daily on Tuesday.

“When you have a mission like Twitter — you need to make big moves to keep strengthening the platform. This work is meaningful and on-going,” she said in the tweet.

Chief Executive Officer of Twitter, Linda Yaccarino, attends the 80th Annual Golden Globe Awards at The Beverly Hilton on January 10, 2023, in Beverly Hills, California. Yaccarino recently defended Twitter’s decision to limit the amount of daily posts seen by users. PHOTO BY KEVIN WINTER/GETTY IMAGES 

Yaccarino also shared a blog post that states that only a small percentage of users had been affected by the limits. The company defended the move as a necessary step to ensure the authenticity of its user base by combating spam and removing bots from the platform.

This was Yaccarino’s first public comment since Musk announced the tweet limits during the weekend as a measure to discourage “extreme levels” of data scraping and system manipulation. 

The decision raised concerns among users, who shared screenshots showing their inability to view any tweets, including those from corporate advertisers, once they hit the limit. Marketing professionals feared this could undermine Yaccarino’s efforts to attract advertisers to the platform.

Musk introduced the tweet limits shortly after Twitter started mandating users to log into an account to view tweets. This change, along with the cap, has stirred speculation about Twitter’s motives and long-term strategy. 

While Musk has cited concerns related to “data scraping” and “system manipulation” behind these decisions, a former Twitter employee told BBC the moves may be driven by the tech billionaire’s efforts to reduce costs.

In this photo illustration, the logo of the social media application Threads is displayed on the screen of an iPhone on July 05, 2023, in Paris, France. Mark Zuckerberg’s company, Meta, the parent company of Instagram and Facebook, will officially launch Threads, Instagram’s text-based conversation app, on July 6 to compete with Elon Musk’s social network, Twitter. PHOTO ILLUSTRATION BY CHESNOT/GETTY IMAGES 

Meanwhile, Instagram’s parent company, Meta Platforms Inc. (NASDAQ:META), has announced its plans to launch a decentralized social media app called Threads this week. 

The timing of this launch has been applauded by netizens and social media commentators alike, considering Twitter is currently facing heavy criticism since Musk acquired it for a staggering $44 billion in October 2022.