TVNZ will update its image after the new logos for its three channels and its streaming service were revealed.
The logos featured on Twitter account @thetvnews, and TVNZ today confirmed the new look.
First look @ TVNZ's new logo pic.twitter.com/qIIMYuQCLX
— New Zealand TV (@thetvnews) September 15, 2016
The logos showed new circular, colour-coded icons for each of its channels and viewing platforms, which include TVNZ, TV One, TV2, Duke and On Demand.
A TVNZ spokesperson said the changes would be rolled out in October.
"Work is underway on updating TVNZ's brand. That's the visual identity that viewers see across our TV channels and online platforms like TVNZ OnDemand.
"We're evolving the brand to ensure it is fit for purpose in a digital world."
The rebranding comes shortly after a revamp of the Breakfast team was launched, with Hilary Barry and Jack Tame replacing Rawdon Christie and Nadine Chalmers-Ross as hosts.
Early impressions from Breakfast viewers were mixed, with some wondering why the show's cosy couch and flowers had been replaced by a more formal news desk and a fierce orange colour scheme.
Others were happy to see Barry, who left TV3 after 23 years in May, back on air.
