Rory McIlroy’s Masters triumph capped a record-breaking Sunday for Sky Sports, which recorded the most-watched day in its history.
Sky said 7.5million viewers switched on its linear channels to watch a series of high-profile events including Premier League football and the Formula One Bahrain Grand Prix, culminating in McIlroy’s dramatic victory at Augusta National.
A record average audience of 1.3m tuned in between 6am and 2am, which yielded a record 19 per cent share of total TV viewing – higher than any terrestrial broadcaster.
Sky Sports managing director Jonathan Licht said: “Sunday was a day of unforgettable sporting drama, and a proud day for Sky Sports, as the live action had fans gripped from the morning into the early hours.
“From Rory’s historic win at Augusta to an exciting Bahrain Grand Prix and a packed schedule of football, cricket and tennis – it was a day that had it all.”
