A Victoria Line Tube carriage has been temporarily given a PlayStation-themed makeover as part of a partnership between Sony and TfL.
The carriage’s new interior was launched on Monday, and will remain in place on the London Underground network until January 7.
As well as all adverts in the carriage being dedicated to PlayStation, its seats have been reupholstered with a unique moquette featuring a PlayStation-themed design.
It marks the first time in more than 25 years TfL has worked with a brand to design and install a branded moquette on the Underground.
The carriage takeoever is a collaboration between Sony Interactive Entertainment and Transport for London (TfL), and follows the release of the PS5 Pro.
Take a seat on the PS5 x @TfL carriage takeover, now calling at all (Play)Stations on the Victoria Line until January 7. pic.twitter.com/9u8gpB0CVT
— PlayStation UK (@PlayStationUK) November 25, 2024
When PlayStation 5 launched in 2020, they partnered with a creative takeover of Oxford Circus station back in 2020.
Emma Strain, TfL’s Customer Director, said: “We are delighted to partner with Sony Interactive Entertainment again following our multi-award-winning collaboration with them in 2020 for the launch of the PlayStation 5.
“Customers should keep their eyes peeled for the PlayStation-inspired carriage on the Victoria line and find the play in the everyday with its unique Tube seat moquette.
“This new partnership shows how we can work creatively with brands to brighten up our customer’s journeys and use our iconic trains in a fun and distinctly different way. Activities like this help us to invest in the transport network for the benefit of all customers.”
PlayStation fans praised the stunt, and expressed excitement at the prospect of trying to find the carriage on the busy line.
A total of 36 trains operate per hour across the Victoria line, with a service of one train every 90 seconds during peak times.
“PlayStation UK's marketing ideas are always awesome,” wrote one fan on X.
Richard Frame commented: “Well that’s my next trip to London sorted - spend all day on Level Vic trying to find the hidden Moquette PS5 edition!”
Others expressed joy at the “clean seats”.
“Hopefully you don’t replace those nice shiny new seats with the old crusty ones once its over,” wrote Ross Paul.
