Kai Trump, the 17-year-old granddaughter of President Donald Trump, already has a $1.2 million NIL Valuation months after the golfer committed to play at the University of Miami in the fall, according to On3.
On3 describes its NIL Valuation as the “leading index in the industry that determines the projected annual value for high school and college athletes.” The first granddaughter’s $1.2 million valuation places her among the top of the NIL valuations for women student-athletes.
The NIL — which stands for “name, image and likeness” — allows student-athletes to profit from their personal brand. The NIL value measures student-athletes’ forecasted marketability, based on “on-field performance, media exposure, and social media presence.”
Ahead of the younger Trump on On3 Women's NIL Valuations are Livvy Dunne, a gymnast at LSU, Flau'jae Johnson, a basketball player at LSU, and Paige Bueckers, a basketball player at UConn.
Kai’s valuation ranks in the top slot for high school women’s golf and in the 81st slot in the NIL overall top 100, according to On3.
The daughter of Donald Trump Jr. boasts 1.5 million followers on Instagram, 920,000 on X, and 2.9 million on TikTok. She also has a YouTube which, while primarily focused on golf, gave viewers a behind-the-scenes look at the inauguration.
She’s currently a senior at the Benjamin School, a small private school in North Palm Beach, Florida, a 30-minute drive from Mar-a-Lago.
She signed an NIL deal with Dallas-based company Leaf Trading Cards last month. Each pack retails for $199.99 and includes one autographed card.
“Leaf Trading Cards is proud to announce one of Kai Trump’s first-ever NIL deals, cementing her place in our lineup of prestigious products and exclusive online releases,” CJ Breen, director of marketing for Leaf, told Sports Illustrated. “This partnership reflects our confidence in Kai’s bright future as she embarks on her golf journey with the University of Miami Hurricanes. We’re thrilled to bring her incredible talent to the trading card hobby and can’t wait for fans to start collecting her cards.”
She announced in August that she committed to the University of Miami, a decision she was “beyond excited” to share, she wrote on Instagram. “I would like to thank my mom, Vanessa, my dad, Don, for always supporting me through my journey,” she wrote, adding: “I would like to thank my Grandpa for giving me access to great courses and tremendous support.”
This isn’t the first time Kai Trump has discussed her and her grandfather’s shared passion for golf.
Speaking at the Republican National Convention last July, the teen said: “He calls me during the middle of the school day to ask how my golf game is going and tells me all about his.” She continued: “But then I have to remind him that I’m in school, and I’ll have to call him back later."
