Former President Donald Trump and Vice President Kamala Harris have both recently released new television ads as they compete to gain an edge in the presidential campaign. The ads come at a time when the campaign landscape has seen significant changes.
Trump's campaign has launched a major ad blitz targeting Harris, focusing on her immigration record in key battleground states. This move indicates that Trump has chosen to adopt a common GOP strategy of attacking the vice president, following the sudden shift in the Democratic ticket.
On the other hand, Harris has unveiled a one-minute ad titled “Fearless,” showcasing highlights of her career, including her time as a prosecutor in California. The Harris campaign plans to spend $50 million on this ad blitz leading up to the Democratic National Convention, with the campaign benefiting from a surge in fundraising since President Joe Biden endorsed her candidacy.
Trump's new campaign ads aim to shape the public's perception of Harris by focusing on the Biden administration's handling of the US-Mexico border, a topic that has been a political challenge for the current administration.
In response to Trump's ads, a spokesperson for the Harris campaign criticized the former president for spreading falsehoods and highlighted his opposition to a congressional border deal that could have improved enforcement.
The Trump campaign has allocated approximately $12.2 million for advertising in six battleground states—Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin—until August 12.
