A super PAC aligned with former President Donald Trump’s campaign has announced plans to spend $100 million in ads leading up to Labor Day in an effort to regain momentum lost since the Democratic Party rallied around Vice President Kamala Harris as its nominee.
The Make America Great Again, Inc., a prominent super PAC supporting Trump, revealed in a memo that it will launch a $70 million advertising campaign across Michigan, Wisconsin, Nevada, and North Carolina. Additionally, the group will expand its advertising efforts in Pennsylvania, Georgia, and Arizona.
The memo, authored by the PAC’s executive director and senior adviser, aims to portray Harris as “the most radical liberal ever to run for President” and as a “soft-on-crime radical who is too dangerous for the White House.” The ads will focus on Harris’ immigration record and her tenure as the San Francisco district attorney.
Trump and his campaign have honed in on immigration issues, attempting to inaccurately label Harris as the Biden administration’s “border czar,” despite her not being tasked with overseeing the US-Mexico border. Instead, Harris was appointed by Biden to address the root causes of migration.
The memo from MAGA Inc. was first reported by Politico, shedding light on the super PAC’s strategy to shape the narrative around Harris and bolster Trump’s standing as he eyes a potential return to the White House.
