Holly Willoughby, Susanna Reid and Rochelle Humes the glamorous arrivals at the 2022 TRIC Awards on Wednesday afternoon.
The This Morning presenter cut a chic figure in a powder pink pleated dress, while Good Morning Britain host Susanna Reid looked lovely in a white frock.
Saturdays star Rochelle, 33, who is just fresh from her second hen do ahead of renewing her vows, arrived at the ceremony with husband Marvin.
Rochelle turned heads as she showcased her toned stomach in a pale gold cut-out dress, while Amber, 28, and Amy, 32, opted for busty white ensembles.
The TRIC (Television and Radio Industries Club) Awards, held at Grosvenor House, will see 18 awards be handed out with Ant and Dec, Strictly and Kate Garraway leading the nominations.
Rochelle stood out from the crowd in her dress which featured clasp detailing on the bust and below the navel.
Amber, meanwhile, was joined by boyfriend Dan Edgar and showed off her cleavage and abs in a strapless white bandeau and matching skirt with thigh-slit.
Also arriving as part of the TOWIE crew was Amy, who rocked a plunging white minidress.
Other stars hit the blue carpet including Alex Jones and Kate Garraway, who looked lovely in a shiny hot pink jumpsuit.
Kate has scored two nominations for this year's awards - one in the Factual category for Finding Derek and the other in the Radio Personality.
Soap stars Katie McGlynn and Shona McGarty also joined the fray, with GMB's Laura Tobin and Ranvir Singh also making an appearance.
The TRIC Awards celebrates the best in British radio and television and online shows.
And the presenters of ITV ’s Good Morning Britain, who are nominated in the multi-channel news category, celebrated their nod.
Adil Ray said: "It has been a massive year for news. To be even nominated, there is some great competition out there. But it is great to be here and it is great to know the show is appreciated."
Asked about the pressure being place on the Prime Minister to resign, he added: "I don’t think we have ever had a situation like this though, a leader hanging on. It is quite a new experience.
"You hear some of the old journalists who have been in the game for a long time. They still have not seen anything like this.
"This is a guy holding on, and he is managing to hold on at the moment, to be fair. But who knows? By the time we leave here it could all change."
The nominations include Ant & Dec battling it out for TV personality against Rylan Clark and Piers Morgan, while It's A Sin will go head-to-head against Vigil, The Pembrokeshire Murders and Around the World in 80 Days for New Drama
Corrie, EastEnders, Holby City and Emmerdale are all nominated in the Soap category.
