Brooke Shields, Terry Crews, and Katie Couric are set to speak at the Tribeca Festival's Tribeca X advertising and marketing section, which has been expanded into a two-day event running from June 10-11 at Convene One Liberty Plaza in Lower Manhattan.
Terry Crews will share his philosophy that everything is entertainment, while Brooke Shields will discuss the power of authentic storytelling to shift the conversation around diabetes alongside ESPN's Adam Schefter. Katie Couric will be joined by Pfizer CEO Albert Bourla for a conversation on the power of storytelling to inspire action and build trust in communities worldwide.
Other notable speakers include Byron Allen, who will talk about the value of independence in media, and producers Michael Sugar and Daniel Rosenberg, who will delve into the marketing industry with a focus on Hollywood. CNN's Abby Phillip will discuss maternal health with Christy Turlington Burns.
The event will also feature leaders from brands such as Adidas, Molson Coors, L'Oréal Paris, General Motors, and WeTransfer. Tribeca CEO and co-founder Jane Rosenthal expressed excitement about expanding Tribeca X into a two-day signature event, bringing together innovative minds from entertainment, media, technology, creative marketing, and advertising.
Tribeca X Awards and Jury
Tribeca X announced the official selections for the Tribeca X Award across various categories, including feature film, short film, episodic series, audio, video game, immersive, commercial spot, and creator/influencer collaboration. Brands like Adidas, Apple, Coca-Cola, Google, HBO, and Warner Bros. Discovery are among those represented.
The X Award jury includes industry experts such as Gigi Hadid, Brendan Gaul, Robert Wong, Susanna Pollack, Justin Durazzo, Tyler Bahl, Jemma Rose Brown, Steve Raizes, and Jason Saldanha. Gaul emphasized the honor of receiving a Tribeca X award, highlighting the recognition of work that is innovative, thoughtful, and brave.
For more information about Tribeca X and the upcoming 2024 Tribeca Festival scheduled from June 5-16, visit the official website.
