Traditional PR is on the road to extinction, according to the head of a Birmingham agency which has prompted him to rebrand the firm and broaden its services.
Reeves PR has become Reeves Media in a move aimed at better reflecting the evolution of its services, says founder Clive Reeves as he embarks on a two-year growth plan at the Colmore Row-based outfit.
Mr Reeves said the company would retain its core PR and media relations functions but it was now planning to focus investment on the expansion of content production and social media management and develop its branding consultancy.
It has also launched partnerships with a specialist consultancy in environment and sustainability and diversity and inclusion following on from projects where specialist insight had previously been provided for client campaigns.
Mr Reeves said: "The traditional PR model has been on the road to extinction for quite some time and our work has long surpassed a press release and supporting photograph.
"Dropping PR from our name gives us agility and corporate sustainability, allowing us to thrive and adapt in a changing world. We recognise how content is consumed and its need to influence positive change.
"Businesses need effective, creative and purposeful communications and content covering each element of their operation - we've kick started our growth plans by investing in people and talent."
New creative recruits have been hired in the shape of videographer Jamie Hogan, who has worked on YouTube channels with followers in the millions, and graphic designer and illustrator Oliver Tuzzio.
This is in addition to a raft of internal promotions, including Bradley Meersand's move from client services director to director of operations and Jordan Harris stepping up from account manager to account director.
Akash Bhardwaj has taken on the role of creative and branding manager while Saleena Ali is now PR and social media account executive.
Recent new client wins include social media campaigns for the Queen's Platinum Jubilee on behalf of the West Midlands Lord-Lieutenancy and a brand refresh project for Advance Credit Union.
