Bobby Norris looked very different as he hosted a Good Morning Britain helpline this morning.
The Only Way Is Essex star joined Richard Arnold and a string of other famous faces for a special phone-in on the ITV show for the breakfast programme's 1 Million Minutes campaign. The team are encouraging people to pledge their time to support those feeling isolated and lonely, particularly at this time of year and going into the new year too.
As they crossed over to the BT Tower, Richard was there with the likes of Bobby and the show's resident GP Dr Hilary Jones.
Speaking to Richard, Bobby shared a story of one person he'd spoke to that was feeling particularly lonely at this time of year, before the presenter headed to chat to Dr Hilary Jones, who was sat alongside Radzi Chinyanganya.
Earlier this year, the TV personality also revealed he was ready to embrace the "natural Norris" and had his facial fillers dissolved.
"End of an era.. After years of having facial fillers I decided to have them removed," he wrote at the time, "Sorry in advance to the trolls who have loved to abuse me online for how I look. I know you’ve had a field day over the years."
He added: "From Kris Jenner (love her!!) to Ken Doll and everything in between, I’ve took them all on the chin but make no doubt about it my decision to dissolve them has certainly not been to please any of you. I just feel like I’ve personally outgrown that look and wanted to see how I looked without them. It’s time for me to embrace Natural Norris."
The 1 Million Minutes campaign aims to support those who are struggling by giving them a friendly ear to listen amid tough times for everyone. At the time of writing, over 44 million minutes have been pledged.
Neil Thompson, Editor of Good Morning Britain, had previously said of the campaign: "Amongst the baubles and celebrations, we know all too well that many people across the UK find Christmas a very lonely and isolating time. Unfortunately, this Christmas those same vulnerable people may also be facing the prospect of a cold and hungry festive period, thanks to the current cost of living crisis
"Here at Good Morning Britain, we want to help. That’s why, for the seventh year running, we’re launching our award winning social purpose campaign - 1 Million Minutes. You can donate your time to some wonderful charities and volunteer with those who really need it the most. With 404 million minutes of time donated so far, let's continue in the fight to eradicate loneliness."
As part of the campaign, actor Ben Miller created a special film titled 'A Slice of Life', which Ben says was based around his own grief.
