ATLANTA — It’s a bit toasty at the FedEx Cup finale at East Lake Golf Club.
Sweaters are nowhere to be found at the Tour Championship and even the quarter zips and hoodies are a tough sell in the 90-90-90 weather here —90 degrees, 90 percent humidity and 90 percent chance of afternoon thunderstorms. They don’t call it Hot-lanta for nothing.
But if you’re looking for a T-shirt, a polo or simply a ball cap to provide a little sun protection, you’ve come to the right place because the merchandise shop is stocked with a veritable United Nations of brands —local favorite Bobby Jones, FootJoy, Adidas, Nike, Puma, Peter Millar, Greyson, Travis Mathew and Johnnie-O among the usual suspects. But also some newbie and upcoming brands such as Barstool Sports, Trap Golf, Levelwear, Rhoback, Bogey Boys, TASC, Eastside Golf and LuluLemon for the ladies. There are also caps in numerous styles from Ahead, Imperial and Pukka.
Brands had their most fun with their T-shirts, which I always like to see. This week, the merchandise shop is a popular spot, not just to shop but to cool off in the A/C. Hot-lanta is as hot as ever — as is tournament leader Scottie Scheffler.
Here are some of our favorite items in the merchandise shop at the 2024 Tour Championship.
Photo: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / GolfweekPhoto: Adam Schupak / Golfweek
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