Tottenham Hotspur have unveiled a new badge design, a minimalist change of its previous crest.
The updated logo removes the words “Tottenham Hotspur” from beneath the familiar cockerel standing atop a football, sparking a mixed reaction from fans.
Tottenham’s New Badge – What’s Changed?
The cockerel-on-ball design has been a hallmark of Spurs’ identity for decades. In its latest iteration, the club has opted for a cleaner, wordless look.
An official statement explained the reasoning:
“We have removed the curved ‘Tottenham Hotspur’ text from beneath the cockerel. This enables us to increase its scale across different environments and stand proud as a true icon for the Club.”
While this approach emphasises simplicity, some supporters aren’t convinced the change was necessary.
🚨⚪️ Tottenham announce their new logo.
“We have removed the curved Tottenham Hotspur text from beneath the cockerel”.
“This enables us to increase its scale across different environments and stand proud as a true icon for the Club”. pic.twitter.com/RB13A1tpdg
— Fabrizio Romano (@FabrizioRomano) November 18, 2024
Spurs New Badge Fan Reactions
As ever, social media has been buzzing with responses, with opinions ranging from bemusement to criticism.
One fan was quick to label the change ‘quite pointless’, while another compared it to Japan’s infamous 1999 flag change.
Well this seems quite pointless. Love the fact the video is all about daring to be different….but in fact the only way we’ve actually been different over the last 30 years is by winning next to nothing. https://t.co/giUXhnVLBr
— Dan Holdaway (@DanielHoldaway1) November 18, 2024
Same energy😂 pic.twitter.com/1Mu1EjgoQk
— 𝐌𝐀𝐋𝐈𝐊 (@TheMahleek) November 18, 2024
Meanwhile, a Chelsea fan joked about the minimalist change, commenting, “Would’ve got rid of the chicken & ball”.
Would’ve got rid of the chicken & ball most other clubs animal choice strike abit of fear
— MAH (@matissearmani) November 18, 2024
Many are understandably mocking the minor change, but perhaps the badge’s streamlined design may resonate better for digital branding purposes.
History of the Tottenham Club Badge
Tottenham’s association with the cockerel dates back to 1921, when the club first featured the emblem for their victorious FA Cup final against Wolves.
The match, held at Chelsea’s Stamford Bridge, saw Spurs clinch a 1-0 win, solidifying the cockerel as a symbol of pride.
Over the years, the badge has undergone several iterations:
- 1921–1972: The cockerel appeared solo.
- 1973–1981: A simplified, textless version similar to the new badge was introduced.
- 2006–2013: The “Tottenham Hotspur” text was added, bringing the badge closer to its modern form.
The most recent design, introduced in 2013, refined these elements further into a sleek, minimalist style.
