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The Guardian - AU
The Guardian - AU
Business
Jonathan Yerushalmy

‘Tories braced for bleak night’: what the papers say as the UK votes

Sir Keir Starmer ​​Rishi Sunak Tories United Kingdom Neil Henderson Sun Farage Rupert Murdoch Daily Express Daily Star
UK papers 4 July as Britain votes in the general election and Keir Starmer of Labour and Rishi Sunak of the Tories make their final pitch to voters.
UK papers on 4 July as Britain votes in the general election and Keir Starmer of Labour and Rishi Sunak of the Tories make their final pitch to voters. Composite: Daily Express/Financial Times/Daily Star/The Mirror/The Sun/The Daily Record/The Times

Campaigning has ended and voters are set to decide who will lead the UK for the next five years, with the country’s newspapers covering the parties final pitches – while making a few suggestions of their own.

“Starmer hails ‘new age of hope’ as Britain votes in historic election”, reads the Guardian’s front page. The paper’s lead story notes that Rishi Sunak’s closest allies have already appeared “to concede defeat”, while the final opinion polls show Labour is on track for an unprecedented victory.

“On the last day of a fractious six-week campaign, the Guardian was told Sunak had confided to members of his inner circle that he was fearful of losing his own seat”, the paper reports.

As voters go to the polls, the Mirror unsurprisingly comes out with an endorsement for Keir Starmer. Against a stark, black background, its headline reads “Vote for change. Vote Labour”.

Perhaps more surprisingly, the Sun’s front page also come out in support for Labour, with “Time for a new manager”. Despite the waning impact of newspaper endorsements over recent years, there had been fevered speculation over who the Sun would back.

It’s the first time since 2005 that the Rupert Murdoch-owned tabloid has endorsed Labour and the editorial outlining its case is decidedly lukewarm, labelling Starmer an “ex-remainer” who wants “closer ties with Brussels”. It does however praise him for “dragging his party back to the centre ground of British politics”.

The Times – another Murdoch-owned paper – also offered cautious support for Starmer. The historic scale this election is underline in its headline: “Labour set for ‘biggest majority since 1832’”.

In an editorial headlined “Leap in the dark”, the paper states that “democracy requires change” and tellingly stopped short of urging people to vote Conservative. There is little enthusiasm in its message though, with the paper writing that “Sir Keir has left the British people with little clue as to his intentions in government”.

The Mail carries no such equivocations, with its front page dominated by a warning that votes for Reform will ensure a Labour victory. The headline reads “Vote Farage, get them …” above a picture of Starmer and his deputy, Angela Rayner.

The paper’s election day edition promises a tactical voting guide, that reads “If Labour win today, I warn you not to own a home, run a business, drive a car”; a clear allusion to former Labour leader Neil Kinnock’s celebrated speech, in the days before the 1983 election.

North of the border, the Mail’s Scottish edition tells voters to “Back Rishi and beat the SNP”, accompanied by a full page image of Nicola Sturgeon who resigned as first minister more than a year ago.

Scotland’s Daily Record also turns to recent political history, with a reference to Shepard Fairey’s iconic “Hope” poster of Barack Obama. Under an image of Keir Starmer shaded in red and blue, the paper urges voters to back Labour with the headline “Change”.

The front page of Scotland’s National reads as a direct rebuke to the Record’s headline, with “Change? What Change?” Outlining the areas in which the paper believes Starmer’s Labour will be identical to the Tories, the front page concludes by stating “in Westminster nothing ever changes”.

Across the entirety of its front page, the Express urges Britain to “Vote Tory”. Above the headline, the paper appears to take some time to convince itself of its position, acknowledging that frustration at the government is “understandable” and that it is the right of all voters to register there “protest”, however it concludes by saying it will carry the “torch of Conservatism until it is burning bright again.”

The i reports that “Labour’s lead narrows in final poll but Starmer still on course for landslide”. The paper notes that “most cabinet minister fear for their futures”.

The Financial Times says that Starmer is poised for a “200-plus majority”. “Tories braced for bleak night as polls put Labour on track for landslide win”, is the paper’s headline.

Telegraph readers would be forgiven for forgetting there was an election on, with only one small story on “postal vote chaos” indicating that it’s polling day.

The paper’s main headline reads “Homeowners face council tax raid under Labour”.

Finally, the Star’s front page simply carries a picture of a pair of oversized clown shoes and the headline “Toodle pip!”.

The paper’s front page story is just five lines long and reads “Remeber Bozo. Remember Partygate. Remember Lettuce Liz. Remember Rishi and D-Day. Remember to vote.”

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