Returning to an ex-partner is the top dating trend prediction for 2023 – with half of Brits who have done so admitting they simply realised the error of their ways after the relationship ended.
Seven in ten single adults admit they have immediately begun dating again following the breakdown of a relationship – only to realise the grass isn't always greener, and want their ex back.
Over a quarter (28%) said they had “too much history” with their old flame to let go entirely, while 51 per cent, of the 1,000 adults polled, cited “unresolved issues” as the main reason for going back.
The trend is being dubbed “Ekin-sU turning”, a phrase inspired by the “recoupling” of Love Island winners Davide and Ekin-Su.
The research was commissioned by dating app Plenty of Fish, to take a deeper dive into the newest dating behaviours to launch its annual dating trend predictions.
It also revealed another top trend to be the “180-Dating” trend, whereby 63% have rebounded following a break-up – and ended up dating a younger, unexpected partner.
Relationship guru and script consultant on Netflix ’s Sex Education, Alix Fox, said: “Despite dating having been around since the dawn of humanity, our dating habits are hugely impacted by current affairs, technological advances, and cultural trends, putting a whole new spin on age-old instincts.
“Whether it’s an economic recession, the latest TikTok trends, environmental concerns causing greener mindsets, or celebrity affairs making headlines, the ways we connect are ever-changing.
“One piece of advice to singles that’s consistently helpful is to be authentic and honest – with yourself as well as others – to allow for a more low-pressure dating experience.”
The study also found three-quarters of daters (74%) are “Bae Realing”, and saying “no” to photo editing and filters on dating apps spurred on by recent social media trends.
However, more than two-thirds (69%) admit to having used a photo filter on a picture when online dating in the past.
As many as 87% also admitted to having all the intention to go on dates, but not actually following through with meeting up – kicking off the “OnlyPlans” trend.
The research also revealed the criteria singles have curated when looking for love, with 39% wanting someone who is family-orientated, while 28% look for someone with a sense of humour.
However, two in five (39%) are “Eco-Dumping”, saying they would only date someone with a keen interest in the environment – while physical appearance is a key attribute for just 23%.
And only 7% care about their potential suitor’s profession.
The study, conducted via OnePoll, also found 23% reckon online and virtual dating will surpass in-person dating in the next 10 years.
And nearly half of singles (46%) are open to a virtual reality date before meeting someone in real life.
It also emerged 52% are being impacted by the rising cost of living, and opting for cheaper dates instead of spoiling a new love interest.
And three-quarters (73%) are avoiding or cancelling plans with a potential partner due to the cost of a date, resulting in the “Cost of Loving”.
Kate MacLean, resident dating expert at Plenty of Fish, said: “Our dating lives are impacted by the world around us, from the reality TV shows we watch to more serious environmental issues.
“We want dating to feel more natural, and that’s why it’s great to see the rise of people embracing their true, authentic selves with Bae Realing, or giving loved ones a second chance by Ekin-sU Turning.”
A full list of the dating trends can be found here.
ALIX FOX'S DATING TIPS:
- Swap the “meet cute” for the “greet cute”. Meeting on dating on apps rather than a chance encounter doesn’t mean you can’t still make a memorably novel and authentic introduction. Try opening on an uplifting note by sharing a few things that made you smile or laugh this week, and inviting your match to share theirs.
- Don't get stuck, stack instead. Suggest a short first date to start with, like an after-work drink – then, if it’s going well, you can always stack on dinner or dancing to extend it. Brainstorm your stacking options in advance, so you know nearby spots if it goes well.
- Don't date yourself into debt. Cheaper dates – like rocking up with a flask of hot mulled wine to go stargazing – can be original and romantic. Remove the pressure of having to spend by being upfront.
- Practice mindful inter-app-tion. It’s tempting to log into dating apps whenever you have a spare second during commutes, in the lift, or even in the loo. But if you’re swiping while you’re rushed or distracted, you might miss promising matches. Try making dedicated time each day/week to enter dating apps with the mindset that you’re intrigued to carefully consider interesting people and engage in satisfying conversations.
- Welcome in The Sincerer Era. Yes, you want to “show your best side” on dating apps – but you also want to attract matches who’ll be into the whole, true you. The closer your online profile is to the real-world person you are, the closer you are to finding a real connection.
