Believe it or not, we’ve all come across unattractive and poorly designed websites that fail to engage visitors. You probably won't remember the last time you opened such a website because they have zero impact on visitors.
Nearly 40% of visitors will stop engaging completely if the content or layout is unattractive.
Source: Hubspot
Meanwhile, a designed website captures attention, keeps people engaged and even inspires trust. If you're relying on your website to connect with customers, promote your business, or grow your brand, getting the design right is crucial.
That's why for businesses in Australia, inventing a reliable Website Design Melbourne Agency plays a big role in setting a professional standard. What do these agencies do differently? They just work on a few factors you'll find below to make your WordPress website more engaging and conversion-driven.
1. Add High-Quality and Optimised Images
The importance of good graphics for a great website design goes unsaid. Your visitors only have 4 to 5 seconds to find something appealing on your website, if they don't find anything engaging, they'll click away. Yes, there's already a lot of text, videos, podcasts and other interactive elements present to establish a connection with your website traffic but they are less impactful than images.
There's no need to be specific and invest a lot of time to figure out what's a good graphic and what's not. Instead, just take care of these guidelines:
- Use graphics that your visitors can relate to.
- Choose visuals that your visitors will remember.
- Make sure your graphics match your business message or brand.
- Use images that improve the user experience, not distract from it.
- Compress images so your website loads quickly.
- Don’t overuse graphics to avoid slowing down your pages.
2. Make Navigation Easy for Visitors
Once people arrive on your website, it’s up to you to draw them further in. You do that by making it easy to navigate, even if it has only a casual interest. By hiring a reliable web design Company Melbourne your visitors will be able to navigate your website naturally, as these professionals understand that there’s no need to make it harder than it needs to be. When dealing with website navigation just keep these four basic tips in mind:
- Focus on making the website easy and enjoyable for users.
- Make your links clear and easy to spot.
- Keep your navigation bar simple and organised.
- Make sure sidebars stay separate and don’t clutter the page.
3. Follow the Latest Google PageSpeed Rules
With the introduction of Core Web Vitals in May-June 2021, keeping an eye on Google PageSpeed is more important than ever. Start by testing your website on Google PageSpeed Insights to see how it goes. Based on the results, create a list of improvements and work on them one by one.
Google favours websites that provide amazing user reviews and speed is one of vital factors to help them judge your home builder website design. This approach should make your website load fast, be stable (with an SSL certificate) and provide easy surfing.
Since Core Web Vitals are currently part of Google's rankings, optimising them is important if you need your website to rank properly. Before launching your website, review and promote it well online to stay on the search rankings.
4. Create Interesting Content on Your Website
No one likes boring web pages and the content available on your website is the only factor that makes it interesting. However, content repeated, recycled, or recreated is a big NO! If you want your visitors to spend some decent time on your website and come back later, create compelling and engaging content to enhance their experience. Articles and generic information is an obvious addition but you can also add these to your WordPress Website Design:
- Videos
- Infographics
- Podcasts
- Slideshows
- Case Studies
- In-depth Blogs
5. Optimise Your Website Design Melbourne for SEO
Even if you create the best WordPress web design in Melbourne, there's no point if no one is able to find it on Google search results. You are almost surely competing with other websites for the same traffic and if your site is not SEO optimised, it will not show up at the top of Google results but definitely be buried below hundreds of other sites.
While mastering SEO can be complex, here are a few simple steps you can take to improve your ranking right away:
- Write meta titles and descriptions carefully.
- Use keywords naturally without overstuffing.
- Update your content regularly and use the search engine console to request re-indexing.
- Make your site load faster as pages that take more than 2 seconds to load can drive visitors away.
- Post fresh blog content to expand your reach for organic keywords.
- Sign up for Google and Bing search engine consoles to get helpful insights.
FAQs
- How much do I have to pay for the right website design in Melbourne?
In Melbourne, most web design agencies charge according to the complexity, features, and level of customisation required on your website. To design a basic website or a single-page website, you just might need to to pay a few hundred dollars. However, more advanced designs like the ones with eCommerce capabilities can cost significantly more.
It’s recommended to discuss your needs with a reliable Web Development Agency to get an accurate quote.
- How long does it take to design a website?
The time required to design a website depends on its scope and features. A simple website might take 3 to 6 weeks but complex websites can take longer. Factors like content availability, feedback and revisions can also affect the timeline.
- Why should your website be mobile responsive?
More than half of web traffic now comes from mobile devices. If your website isn’t mobile-friendly, you risk losing a large portion of your visitors. Google prioritises mobile-friendly websites so responsiveness can impact your search rankings.
Conclusion
While working on your WordPress Website's design, it's essential to focus on the first impression of your visitors. While working on your WordPress Website's design, it's essential to focus on the first impression of your visitors. If you're starting from scratch or need to redesign your current website design, seeking help from a professional like PrintVideoWeb is essential.
We’re a team of experts that specialises in creating WordPress Website Design Services in Melbourne that are SEO-friendly and visually stunning. We make sure your requirements are fulfilled before completing the project. Worry not about the prices, as we charge fairly and make sure our services are transparent.
