Age: 4+
You may scorn a sequel but your offspring, alas, will not. Voiced by Michael Caine, this innocent-looking car contains Bond-style mounted missiles. Stock up on batteries and prepare to hear "We're being followed!" 4,000 times before the sprouts are even in the pan Photograph: PR
Age: 4+
You might balk at the price but this pup will recognise her new owner's voice and respond by moving her head, blinking and barking. With the added bonus of not needing daily walkies or dog poo bags as an accessory. And think of the savings on vet bills Photograph: PR
Age: 3+
Not so long ago, a two megapixel camera would have impressed the adults. Now, it's obligatory for toddlers too. The lens twists around, allowing kids to film you, or themselves, with ease. There are also built-in games, a digital zoom and effects to be added to the pictures. Cue reminiscences by grandparents of Box Brownies Photograph: PR
Age: 8+
Seriously impressive attention to detail from Lego: this temple splits in two, allowing a fearsome fire dragon to emerge and protect it. Warning: this may prove seriously tempting for adults to fiddle with too Photograph: PR
Age: 4 +
Anyone with children in primary school is likely to already be familiar with the online gaming phenomenon that is Moshi Monsters. The latest launches are these plush toys that talk when you squeeze their slightly-sinister tummies Photograph: PR
Age: 3+
It wouldn't be a Christmas toy list without the obligatory girly doll. Last year was Barbie video girl, this year sees the turn of girl band the Saturdays, who have launched a range of – well, themselves. Possibly slightly less plasticky than the real thing Photograph: PR
Age: 8+
The girls get Barbies, the boys get a 'blaster' seemingly named by a focus group of pre-teens hyped up on Haribo and sugary drinks. It's got a high-tech scope, a removable ammo clip and will probably be pointed directly at a Saturday Barbie's head by Boxing Day Photograph: PR
Age: 18 months +
Naturally, twenty-something Elmo is into his rock music (just wait till he hits his thirties and launches a collaboration with Coldplay). This singing toy has six tunes, while kids can play along with the other instruments Photograph: PR
Age: 5+
What Transformers 3 lacks in acting credibility, it makes up for in merchandise. This one is sure to be a hit with parents nostalgic for their own Transformer-obsessed youth. It converts – of course – from vehicle to robot and back again, and includes automatic conversation sound. Much like Megan Fox, then Photograph: PR
Age: 14+
Remember Simon Says? This is the 21st-century version: an interactive brain-training game consisting of a sequence of coloured lights, which you have to repeat within a specific time. Each ball has its own unique ID, so you then upload your score to the global database and compete for world domination. Or your kids can, up to you Photograph: PR
