Blossoming cherry trees paint the landscape in springtime. Their fleshy fruits are normally harvested in early summer, but drupe picking can take place earlier due to climate change.
In his perfume garden, Tom Ford cultivates his own varieties for the Private Blends: Electric Cherry, Lost Cherry and Cherry Smoke.
"Electric Cherry is at once effervescent and playful -- a scent that captures the early flirtatious stages of a romance," Ford said.
The tartness of morello or sour cherries is combined with exhilarating ginger, jasmine sambac, ambrettolide and pink peppercorn for the floral fruity fragrance.
Jasmine sambac is also a key note along with Turkish rose, black cherry, liqueur, tonka bean and almond in Lost Cherry, a warm and sweet gourmand scent with a candy-like gleam.
"Like the plump fruit waiting to be eaten, Lost Cherry is powerful and insatiable," he said.
The third eau de parfum features notes of dark cherry obtained from ScentTrek technology, enhanced by exotic saffron, osmanthus absolute and a smoked wood accord.
"Cherry Smoke captures the darker side of the cherry experience -- hedonistic and smouldering," he said.
The cherry perfumes have also been interpreted for Tom Ford Beauty's make-up products.
For instance, the Electric Cherry Eye Color Quad comprises smouldering, multi-textured hues and the high-shine red lipstick offers the emollient property of a balm and a lustrous finish of a gloss.