Tom Daley only announced his retirement from diving earlier this week and is already getting stuck in to a new project.
The 30-year-old athlete confirmed on Monday that he was quitting the sport after competing in the 2024 Paris Olympics.
He has now been revealed as the face of Malibu’s new Don’t Drink and Dive water safety campaign in partnership with charity Royal Life Saving Society UK.
Don’t Drink and Dive aims to draw attention to the fact that 1 in 4 drowning incidents in the UK are alcohol related and Malibu has launched a limited-edition capsule collection of knitted apparel as part of the campaign.
Daley, the most decorated diver in British history, is also an avid knitter. Having created his own jumper for the 2024 Paris Olympic Games, he has now turned his hand to helping to create a bucket hat, sliders, briefs and sunglasses which range from £30 to £60 and will
The capsule collection is available to buy from Daley’s own Made With Love brand, with all proceeds from every purchase being donated to RLSS UK.
Sharing the news on Instagram alongside a video for the campaign in which he can be seen modelling the briefs, he said: “Diving is over and out but I want to keep doing great things around the water.
“1 in 4 UK drownings involve alcohol and that’s why I have teamed up with @maliburumuk and the charity @rlssuk to create a collection of glam, knitted swimwear that reminds people: DON’T DRINK AND DIVE.”
Elsewhere, he has been tipped to take part in the next series of I’m A Celebrity... Get Me Out Of Here.