The dairy company "Piracanjuba," in partnership with the Missing Persons Organization "Mães da Sé," an institution that has been helping families search for their loved ones since 1996, is launching the "Missing" campaign. This initiative, developed by Ampfy, combines Artificial Intelligence with my expertise in creating images that depict how people who disappeared decades ago might look today.
According to data from the 2024 Public Security Yearbook, 80,317 missing persons cases were recorded in Brazil last year, representing a 3.2% increase from 2022. The campaign reimagines a movement from the 1980s that featured photos of missing people on milk cartons in the United States, now brought to life through modern technology.
More info: projeto.piracanjuba.com.br | Instagram | Facebook | tiktok.com | youtube.com
Spreading Hope: Proudly holding milk cartons featuring the AI-aged images of missing individuals, a campaign bringing awareness and touching lives across Brazil
#1 Fabiana Esperidião
Age Today: 42 years. City: Pirituba - São Paulo, Brazil. Last Seen: December 23, 1995, in Pirituba - São Paulo, Brazil.
With the use of AI tools and my collaboration—honed over the past two years, during which I have gained expertise in age-projection techniques and even assisted the police—the campaign leverages the wide reach and distribution of "Piracanjuba," the ninth most chosen brand in households across Brazil.
At piracanjuba.com.br, the public can learn more about the initiative and access detailed information about each individual featured in the campaign. The "Mães da Sé" Instagram profile will also share several photos and videos created by me, all crafted from a single old portrait.
#2 Gilson Barros
Age Today: 36 years. City: Barueri - São Paulo, Brazil. Last Seen: February 10, 2010, in Barueri - São Paulo, Brazil.
#3 Paulo Farias
Age Today: 57 years. City: Fortaleza - Ceará, Brazil. Last Seen: February 4, 1996, in Fortaleza - Ceará, Brazil.
#4 Priscila Vieira
Age Today: 48 years. City: Rio de Janeiro - Rio de Janeiro, Brazil. Last Seen: January 9, 2004, in Centro - Rio de Janeiro, Brazil.
#5 Ana Julia Tomas
Age Today: 14 years. City: Carapicuíba - São Paulo, Brazil. Last Seen: October 23, 2013, in Carapicuíba - São Paulo, Brazil.
#6 Elaine Cristina
Age Today: 49 years. City: Santo André - São Paulo, Brazil. Last Seen: October 14, 1988, in Santo André - São Paulo, Brazil.
#7 Nicolas Fuzaro
Age Today: 17 years. City: Catiguá - São Paulo, Brazil. Last Seen: May 28, 2011, in Catiguá - São Paulo, Brazil.
#8 Samuel Victor
- From: Rondonópolis, Mato Grosso, Brazil. -Age Today: 11 years. - Last Seen: October 20, 2019, in Rondonópolis, Mato Grosso, Brazil.
#9 Graciane Da Silva
-From: Paiçandu, Paraná, Brazil. - Age Today: 37 years. - Last Seen: October 10, 2005, in Paiçandu, Paraná, Brazil.
#10 Douglas De Oliveira
-From: Itupeva, São Paulo, Brazil. - Age Today: 36 years. - Last Seen: April 17, 2003, in Itupeva, São Paulo, Brazil.
#11 Edson Dos Santos
Age Today: 30 years. City: Osasco - São Paulo, Brazil. Last Seen: November 16, 2006, in Osasco - São Paulo, Brazil.
#12 Samuel Gustavo
Age Today: 26 years. City: São Paulo - São Paulo, Brazil. Last Seen: December 9, 2012, in South Zone - São Paulo, Brazil.
#13 Arthur Emanuel
Age Today: 25 years. City: Guarulhos - São Paulo, Brazil. Last Seen: February 21, 2013, in Guarulhos - São Paulo, Brazil.
#14 Luan Bonfim
Age Today: 26 years. City: Caieiras - São Paulo, Brazil. Last Seen: November 26, 2014, in Caieiras - São Paulo, Brazil.
#15 Jamesson Romeo
Age Today: 42 years. City: Osasco - São Paulo, Brazil. Last Seen: November 2, 2010, in Osasco - São Paulo, Brazil.
#16 Marcelo Fortes
Age Today: 43 years. City: Barretos - São Paulo, Brazil. Last Seen: April 2, 2001, in Barretos - São Paulo, Brazil.
#17 Elias Lopes
Age Today: 47 years. City: Duque de Caxias - Rio de Janeiro, Brazil. Last Seen: February 11, 2003, in Duque de Caxias - Rio de Janeiro, Brazil.
#18 David Antunes
Age Today: 34 years. City: Franca - São Paulo, Brazil. Last Seen: March 22, 2004, in Franca - São Paulo, Brazil.
#19 Pedro Augusto
Age Today: 27 years. City: Ibirité - Minas Gerais, Brazil. Last Seen: May 4, 2014, in Ibirité - Minas Gerais, Brazil.
