The Tennessee Titans posted a pair of schedule release videos on Thursday night, but one in particular no doubt stole the show on social media.
Tennessee’s first video featured a star-studded cast to help reveal the 17-game slate, but the Titans’ social media team also released a “man-on-the-street” version, asking people to name teams on the schedule based on their logos.
The twist, however, was that these were clearly not football fans giving their responses, which led to some hilariously wrong answers.
In fact, those answers garnered so much attention that fellow NFL teams were changing their names to them, including the Atlanta Falcons and Indianapolis Colts.
Lol @AtlantaFalcons 🐎 https://t.co/wJv6VD2sYM pic.twitter.com/AkycnyjgjL
— 104-5 The Zone 📻 (@1045TheZone) May 12, 2023
#Titans impact on the league this morning… LOL pic.twitter.com/Q7FR15FG4p
— Kayla Anderson ✨ (@KaylaAndersonTV) May 12, 2023
According to the data company Zoomph, the Titans’ video garnered more views than any other on Thursday night. As of this writing, the tweet of the video has netted a total of 26.8 million views.
New @NFL schedules means new 🔥 video content from teams.
On Twitter the @Titans viral video was this year's standout, followed by the high-production pieces from the @chargers and @ChicagoBears, a well-scripted @jaguars shoot and the @nyjets @georainbolt cameo. pic.twitter.com/bqZoqDYx74
— Zoomph (@Zoomph) May 12, 2023
All the credit in the world goes to the Titans’ social media team, which is led by Nate Bain and includes Jeanette Morley, Katie Moseley and Emily Starkey. Make sure to give them a follow on Twitter.
While the Titans don’t normally garner much national attention, this creative video was enough to get it done. Check out some of the reactions to Tennessee’s schedule release video below.
"The Tennessee Titans schedule release was awesome" ~ @OfficialAJHawk #PMSLive pic.twitter.com/Tu7seecs0K
— Pat McAfee (@PatMcAfeeShow) May 12, 2023
I wish we played the @Titans this year just to see what nickname they would’ve given the packer G, that schedule release was funny! 😂😂 well done!
— AJ Dillon (@ajdillon7) May 12, 2023
A+ schedule release by the @Titans pic.twitter.com/UQJzcRlTYV
— Will Compton (@_willcompton) May 12, 2023
Titans schedule release video is a masterpiece @JomboyMediaFB pic.twitter.com/KbF9Lx9mT8
— Jomboy Media (@JomboyMedia) May 12, 2023
Titans schedule release #Footballguys pic.twitter.com/fpLo721ysQ
— Pardon My Take (@PardonMyTake) May 12, 2023
The Titans' schedule release is just HILARIOUS 🤣
📽️: @Titans | #NFLSchedule2023 pic.twitter.com/delJm4C0jW
— FanDuel (@FanDuel) May 12, 2023
the Titans made one schedule release video with an on-location shoot, camera crew, celebrity cameos, extras, complex blocking, and heavy post-production, and then got 60x more views on the schedule release video made with a phone and a tiny mic that took maybe an hour to edit pic.twitter.com/51N4Opds7w
— Rodger Sherman (@rodger) May 12, 2023
The @Titans have our vote 🫡 https://t.co/8AXWl4e4lD pic.twitter.com/HIrkch72eM
— NFL GameDay (@NFLGameDay) May 12, 2023
The Titans and Chargers ABSOLUTELY CRUSHED the schedule release #PMSLive pic.twitter.com/PBJcKakjiN
— Pat McAfee (@PatMcAfeeShow) May 12, 2023
😂😂😂 Well done @Titans media team. Easily one of the best schedule release videos. https://t.co/ie9nPcJcMS
— David Bakhtiari (@DavidBakhtiari) May 12, 2023
For some reason, I love that "let's go stand on a street corner in Nashville and interview random people" ended up being the best schedule release video idea of all-time. #Titans #NFLSchedule2023 pic.twitter.com/NRQIAswfip
— John Breech (@johnbreech) May 12, 2023
The entire NFL 2023 season schedule was released on Thursday, and once again teams from across the league have come up with creative ways to showcase the big reveal https://t.co/CatMunk99e pic.twitter.com/arGXTY24a7
— CNN (@CNN) May 13, 2023
