Viewers of Tipping Point spotted a striking resemblance between a contestant on the show and the winner of Strictly Come Dancing, as the show aired on Tuesday evening.
Host Ben Shephard challenged contestants on the ITV gameshow to win a big cash prize, and Liverpudlian contestant Eloise was first up on the series.
After a negative beginning, Eloise climbed her way back to the top, and made it halfway with hundreds of pounds under her belt, the Liverpool Echo reports.
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However, fans of the show flocked to social media to compliment the pretty participant, and noted her resemblance to a fellow television star.
One Tipping Point viewer said: "Eloise is gorgeous."
Another said: "Eloise is cute. I hope she wins."
And a third pointed out the resemblance, which many agreed with, stating: "Eloise reminds me of Rose Ayling-Ellis."
Rose, winner of Strictly Come Dancing alongside Giovanni Penrice, became a fan favourite of the BBC show after her dancers' choice routine bagged her a 'TV Moments' nomination as they depicted what it's like for a deaf person to dance without hearing the music.
Some eagle-eyed viewers also noticed Eloise's earrings which brought in compliments of their own. Likened to cookies, one viewer added: "I love those biscuit earrings! #Tippingpoint".
Tipping Point airs weekdays at 4pm on ITV and the ITV Hub.