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Edinburgh Live
Edinburgh Live
Entertainment
Sean Murphy & Abbie Meehan

Tiny Scottish village goes viral after being featured in a Harry Styles music video

If you keep heading east from Edinburgh, there are many little coastal villages famous for their picturesque views, long, windy roads and stunning beaches.

But one is a stand-out from the rest, after it has been featured in a blockbuster Marvel film, and even in a worldwide superstar's music video, the Daily Record reports.

The fishing village of St Abbs has become a popular destination for tourists, Marvel nerds and a certain British boy's adoring fans.

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Sitting on the east coast in the county of Berwickshire, north of Eyemouth, St Abbs has unreal views of the North Sea, and was the hideaway location for an overweight Thor, as he cowered away after the Thanos snap that changed the world forever.

St Abbs is also home to a fictional Eroda - no land quite like it - the make-believe town that Harry Styles created during his filming of a music video for song Adore You.

But first, Marvel nerds, strap in as we go on a ride to New Asgard!

'New Asgard' - Marvel Avengers: 'Endgame' (2019)

The Marvel producers renamed St Abbs as New Asgard. (Marvel)

In 2019, Scottish cinema-goers were delighted to spot not only Edinburgh in Avengers: Endgame but also St Abbs, which doubled as the fictional Norwegian village of Tonsberg, and would go on to become New Asgard.

The scenes filmed in St Abbs featured a truck struggling up one of the winding roads as the Hulk and Rocket overweighed the vehicle - on a mission to find Thor and other fan favourite Korg.

The Thor we are used to seeing, all tanned and muscly, was far away from the one we saw in Endgame, as he had piled on the pounds and was seen shouting into a video game console as Korg played what looked like a first-person shooter game.

Other cameos in the film included Scotland's fizzy national drink, Irn-Bru, and it may make a return in new film Thor: Love and Thunder (however, that is not confirmed!)

'Eroda' - Harry Styles 'Adore You' music video (2019)

Harry trekking up the cliffs of St Abbs. (YouTube)

The claim to fame for St Abbs doesn't stop there, however, as worldwide superstar Harry Styles selected our wee village as the best setting for his new music video.

The former One Direction heartthrob, and subsequent star musician, filmed the video for single Adore You in the town and on the cliffs of St Abbs, as it was renamed Eroda in his fictional world.

There is even a website completely dedicated to Eroda, and popularises some of St Abbs tourist attractions, such as sea-diving, Sea Rock Brewery, and the fish market.

In terms of St Abbs as a tourist attraction, there is plenty of things to do even if you aren't a Harry Styles fan, or a Marvel fan (although how couldn't you be?)

The beginning of the Adore You music video. (YouTube)

The village is said to have been renamed after Æbbe, a 7th-century Northumbrian princess and saint, in the 1890s.

Popular with scuba divers and surfers, who flock to the nearby Coldingham Bay, the little village draws in thousands of tourists each year.

There is also a population of grey seals that make this area home.

The striking Lighthouse, which dates back to the 1860s, is another beautiful landmark worth checking out while you are in the area.

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